Peloton launches interactive fitness platform in Australia with plans for retail locations – Australasian Leisure Management


Launching its home-based studio style workouts in Australia, interactive fitness platform Peloton has advised that it is planning to further expand its presence in the country with the opening of retail stores in Sydney and Melbourne later this year.

Founded in the USA and having attracted more than 4.4 million members worldwide, Peloton’s full portfolio includes two Bike options and two Tread options.

For its Australian debut, set for the second half of 2021, Peloton will be releasing the original Peloton Bike and the Peloton Bike+ which offers cardio and strength training in conjunction with the Peloton app.

Announcing that its stores will be interactive showrooms that will give customers the opportunity to experience Peloton first hand and find out more about the live studio experience, Peloton Managing Director – International, Kevin Cornils, Managing Director – International for Peloton advised “health, fitness and sport is a central part of Australia’s DNA, which is why it was a natural decision to launch Peloton in Australia as our first foray into the Asia Pacific region.

“Our global growth is fuelled by our passionate, growing community of over 4.4 million Members who choose Peloton as their go-to fitness solution, anytime, anywhere.”

The Peloton app provides content across more than 10 fitness disciplines including indoor cycling, running (outdoor and indoor), cardio, strength, yoga and more.

Australian customers will have access to thousands of workouts with real-time motivation and playlists from artists including The Beatles and Beyonce.

Peloton will open interactive showrooms in Sydney and Melbourne where customers will be able to try and purchase the Peloton Bike and Peloton Bike+.

The Peloton Bike and Peloton Bike+ will be priced at $2,895 and $3,695 respectively.

The all-access membership to access Peloton content using the Peloton Bike and Peloton Bike+ will be $59 a month.

Cornils added “we cannot wait to share more details in the coming months about how Australians can experience what has become a global fitness phenomenon.”

The business will be bringing its Peloton Bike and Bike+ products Down Under, which will cost $2,895 and $3,695 respectively, as well as an all-access membership with will allow these products to access Peloton’s fitness programs for $59 a month.

Peloton has also announced that it has entered into an agreement to acquire Cevian Technologies, a cloud-based software company that specialises in real-time data acquisition, visualisation, and reporting tools.

Images courtesy of Peloton.

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