Stepz Fitness opens two more gyms – Inside Franchise Business


Stepz Fitness is on a roll, with two new gyms set to open in July. When the gyms open their doors in Eastwood and Shellharbour in New South Wales, slightly delayed because of the current lockdown, there will be 16 outlets in the Stepz Fitness network.

Stepz Fitness Eastwood is taking over the space of a former Plus Fitness gym which has relocated, and will have a mezzanine added to increase the gym’s footprint to 400sqm.

The Shellharbour gym is the second outlet for franchisee Daniel Hotchkis, something franchisor Sam Waller is keen to see and encourage.

“I am heavily focused on multi-site ownerships as this indicates the franchisee has achieved great success in their first gym. Daniel has fully subscribed to the new Stepz Fitness model and is a true believer in the business model and what the brand represents.”

Former franchisee Sam Waller bought out the franchisor in 2018, shifting the business with a brand refresh and the addition of a functional group fitness studio to the existing 24/7 gym setup to help it stand out from the competition.

Sam is ingrained in the business, starting as a personal trainer before buying his own gym, and taking on the top job seven years later.

The unique insight he garnered from working at all levels in the franchise allowed him to transition successfully.

Group training was added not just to improve the business profitability but to achieve the fitness goals of Stepz Fitness members with a value-driven program of classes ideal for the more budget-conscious gym users who can access up to 26 classes a week, says Sam.

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